SEO refers to Search Engine Optimization which is a set of activities optimizing your brand website on the internet so that the business gets organic traffic. When people talk about SEO content, it is not limited to just content, but content writing is most definitely a big part of it. It includes researching and placing the best practices for SEO in the right places so that the search engines can recognize them. Analysis is also a big part of SEO content as it helps with understanding the moves and their impacts. The better a website's SEO is, the better rank it will get on the Search Engine Result Pages. This means an improved SEO comes along with better reach on your website and increased web traffic. 

What is SEO?

Before moving forward on how to write the best SEO content for 2024, it is important to have a crystal clear understanding of what SEO is. For instance, when you want to gain some knowledge about any particular topic or subject, Google or similar search engines come to your rescue. You type out your query on the search engine page and results related to that come up. You then open the links on the first page and get your answer. SEO decides where your website link will be placed on this page. So let's move forward and focus on the complete guide of how you can craft SEO content with the best practices. 

What is the SEO Strategy?

An SEO strategy refers to the full planning of creating, optimizing, and promoting content on the internet to have the best SEO results for the business website. With an improved SEO comes an improved visibility for the company online, attracting more organic traffic to the website. This strategy includes technical SEO, on-page SEO, keyword research and analysis, link building, etc. In simpler words, an SEO strategy is the process you need to follow to get more organic web traffic for your business. So let's start - 

• Keyword 

The first step of building an effective SEO content strategy for the next year starts with proper keyword research. Google suggest is the best way to find what your target audience is looking for online. When you type a word into Google’s search field, it will generate a list of suggestions. These suggestions make great SEO suggestions as well as they come directly from the search engines. Having the correct knowledge of the keywords empowers you to craft content containing these words and phrases. In return, that increases the relevance of your webpage as the Google bots crawl through the pages with the primary objective of presenting the best and most relevant material for its users. 

Another thing to remember when you are doing keyword research and analysis is that longline or long-tail keywords are better than short-tail keywords. 

• Analyzing Google’s first page 

The next step after finding a handful of trending and relevant keywords for your content is to analyze the first page of Google. You will get to see who ranks with these keywords and for that, type in one keyword and scan the first 10 results. If you find any particular common pattern, you immediately jot that down. While doing so, you would notice that the first featured web results all contain lists so make sure your blog or web page content has a list. 

• Links 

Your motive should be to increase the authority of your webpage for Google bots and for that, you need to include links in your write-ups. According to studies, links are strongly related to the rankings on Google's first pages. So focus on including internal links that direct different sections of your website. You can also include external links that direct the readers to other valuable and relevant web pages. You need to strategically place both these kinds of links in your content as it delivers an important message that your website is well-connected, socially respectable, and resourceful which values efforts that go into creating effective content. Applying this tip will also help you create a more sincere image for Google bots and fulfill its purpose of making information available to its users. 

• On-page SEO

This next step is all about optimizing your content with keywords for SEO. Here are several tips that can amp up your on-page SEO and make the website more visible on the Search Engine Results Page. For that, you need to start with writing unique content, something that you know your target audience needs but is different from your competition on the market. You also need to focus on placing your keywords strategically. Additionally, you need to write keyword-rich titles and optimize the first 100-150 words of the content along with crafting click-worthy meta descriptions. Make sure that your content is exceptionally structured with headlines and subheadlines. 

• Frequency of keywords 

As mentioned before, keywords are the single most important thing when it comes to web pages and best SEO practices. Finding the right, relevant, and trending keywords is not enough, you also need to place them strategically, maintaining the right frequency. You need to place these keywords throughout the content in such a way that it does not sound mechanical, repetitive, or annoying. You have to ensure the fact that these keywords and key phrases are a natural fit for the content, especially in the headlines, descriptions, sub-headlines, links, and then the actual content body. It is also highly advisable that to get the best results and fulfill the SEO objective, the keyword density is kept 1% to 3% of the total word count. 

This is the most favorable density for the Google bot which measures how relevant the content is for its users and search queries. So if you unnaturally stuff the content with keywords, beyond the limitation, Google will penalize your page and you will not get any desired results. 

Apart from these tips, you also need to make sure that the site speed is fast as it makes a great impact on the page’s ranking on the SERP.