In this fast-paced digital world, almost every other industry is influenced by the benefits and application of artificial intelligence. AI is currently dominating the world with its widely prevailing advantages that bring more convenience and efficiency. The effect is visible in writing as well and many individuals utilize these AI-powered writing tools that can generate content based on the prompts provided by the user. While AI can perform tasks quickly and efficiently, it raises the question of whether it can go beyond the creativity and ingenuity of human writers.

Can an AI craft a compelling and thought-provoking piece of content that intrigues human readers? Or, does it always fall short of human input? There are a lot of aspects that need to be explained in order to find a well-defined comparison between human writers and AI tools. 

Pros and Cons of AI Content Creation

Pros:

1. Saves Times – AI-based content tools can help to generate quality content within a short duration which is much faster than human writing capabilities.
2. Offers Consistency - AI works on the basis of the data collected and the algorithms it is programmed into. Therefore, tools are able to produce similar content every time consistently in terms of quality and style
3. Fairly Inexpensive – AI content creation is a relatively cheaper option for users. The cost of detecting and fixing errors is lower with AI. Overall subscriptions are much less than hiring an agency for the task.
4. Scalability Options – AI tools do not get tired and therefore, they can be utilized to create bulk content as well. Businesses and individuals are able to create a vast quantity of content within a short period. 

Cons:

1. Lack of Creativity – AI completely depends on algorithms for its content creation and that is why, there is a lack of creativity in it. It is unable to put a creative or imaginative touch to the content.
2. Limited Understanding – AI-based tools are unable to understand the context of content like humans which results in the creation of inappropriate content that is irrelevant to the topic.
3. Lacks Sensitivity – Artificial Intelligence is artificial only and therefore, it lacks human emotions. It is difficult to craft sensitive content that can trigger human emotions or experiences
4. Over-reliance – AI creates overreliance on it which reduces the quality of the content. You need to work with human writers more to get consistently good quality content.

Pros and Cons of Human Content Creation

Pros

1. Emotional Values – Human writers are more able to incorporate empathy and emotions through their content which is able to interact and create a connection with the readers.
2. Originality – Humans can create original and fresh content every time which is plagiarism-free and quickly grabs the attention of the readers. It is nearly impossible for an AI to do that.
3. Creativity – Content creation is not just about writing but it also requires creativity that makes content attractive to read. Human writers are capable of doing so with creative wordplay, phrases, and puns which keep the readers engaged with an enjoyable reading experience.
4. Diversity – Human writers have in-depth knowledge of various kinds of content starting from blogs, social media posts, web content, articles, press releases, and many others. Based on each content type and purpose; human writers tweak certain changes that make the content more effective. 

Cons

1. Subjectivity – Sometimes, content written by human writers can reflect their biases and prejudices. But AIs have nothing like that since they have no preferences. It is all about the algorithm.
2. Time-Consuming – Creating high-quality content by a human writer does not happen instantly; it requires an ample amount of time. It is time time-consuming process that requires effort and creativity
3. Cost – Hiring human writers can be costly at times which leads to looking for alternative options like freelancers.
4. Scalability – Humans do get tired and they can only produce a limited amount of content before they completely burn out. 

AI Content Creation vs Human Content Creation: A Comparative Discussion 

• AI content creation typically depends on machine-learning algorithms in order to craft content but human writers can create content themselves based on their knowledge and experiences in the industry. 

• AI content creation is faster and leaves almost zero room for error. The AI tools are also able to create a huge amount of content within a short duration. Humans, on the other hand, have their own limitations and are capable of offering only a limited number of content as they lack speed and consistency. 

• AI content creation can take place 24*7 whereas, humans need to rest. 

• When it comes to creativity, wordplay, and individuality; Human writers stay ahead in the game. Machine learning cannot emulate the human brain and therefore, the AI-based tools lack creativity, humor, or any kind of emotion that readers find engaging.

• AI-based writing tools are unable to express emotions and so, the AI-generated content might not be appealing for the readers. However, human writers can incorporate emotions that can be perceived by the readers. 

• When it comes to scalable content, AI steps ahead as you can create as much content as you want. But, if you hire a professional writer; you have to agree on a convenient deadline when the writer is supposed to deliver the content. 

AI and Human Writers, both have different strengths and weaknesses. While AI-based tools are great for generating large amounts of content in a short duration, the human writer can show their expertise in writing contextually relevant content that resonates with audiences. Therefore, whether you need to hire a professional writer or you need to avail of an AI, completely depends on your goals and objective that you are trying to gain from the content. Create a strategy, fix a budget, and opt for what suits your needs.